# How Salesforge uses Tolt MCP to turn affiliate data into action

Salesforge’s 1,000+ partners have sent over 10 million clicks. Its partner team works with all of it in Claude through Tolt MCP, and emails partners automatically as they reach MRR milestones.

By Damjan, Growth at Tolt · Published 2026-10-16 · In Customer stories, on the Tolt Blog

Source: https://tolt.com/blog/salesforge-case-study

## Salesforge at a glance

Sales outreach with unlimited LinkedIn and email senders, and Agent Frank, an AI SDR. Website: https://www.salesforge.ai

- Launched: June 2023
- HQ: Tallinn, Estonia
- Customers: 10,000+ businesses
- AI SDR: Agent Frank

**Affiliate program**

- Partners: 1,000+
- Clicks: 10M+
- Program: Forge Ambassadors
- Commission: 15% for 12 months
- Covers: Every Forge product
- Payouts: Monthly, from $100
- Portal: ambassador.salesforge.ai

**Results**

- 10M+ salesforge’s affiliate program (clicks from the links of more than 1,000 partners)

## The short version

- Salesforge’s affiliate program runs on Tolt: more than 1,000 partners, whose links have brought over 10 million clicks.
- Its partner team used to export that data and work through it in spreadsheets. With Tolt MCP, it asks Claude instead: partner types, payouts and internal reports.
- An automation built with Tolt MCP emails partners as they reach $300 and $500 in MRR, so successful partners hear from Salesforge at the right moment.

Salesforge is a sales outreach platform. It offers unlimited LinkedIn and email senders, plus an AI SDR, Agent Frank, that can run outreach for you.

Salesforge runs its affiliate program on Tolt: more than 1,000 partners, whose links have brought over 10 million clicks. With [Tolt MCP](https://tolt.com/ai#mcp), the team analyzes partner performance and builds automations straight from that data, work that used to depend on exports and spreadsheets.

Tolt MCP connects Tolt to AI tools like Claude, so a team can query its program data and work with it in plain language.

## From spreadsheets to direct analysis

Before Tolt MCP, understanding the program meant a lot of manual steps. The team exported data from Tolt, reviewed individual partner accounts and organized everything in spreadsheets. Sometimes they ran the exported data through an AI tool afterward.

Now they work with the data directly in Claude. They use it to:

- [ ] Understand the different types of partners in the program
- [ ] Keep track of payouts
- [ ] Build internal reports

*[A product scene in the page: A question like theirs in Claude, on a sample program: Tolt MCP reads the affiliate data, and the answer comes back by partner type.]*

They can analyze much larger sets of data at once. That makes it easier to see where the program is strong, where it falls short, and what to improve next.

> The MCP just removes a lot of manual work and lets us focus on the parts that matter to us.
>
> — Niels Owens, Partnership Manager, Salesforge

## Reaching top partners at the right moment

Salesforge has also used Tolt MCP to build automations around partner performance.

One of its workflows monitors how much revenue each partner generates. When a partner reaches a specific MRR milestone, currently $300 and $500, an automated email goes out.

That lets Salesforge reach successful partners at the right moment and offer them additional benefits or better support, without someone having to monitor partner performance by hand.

|  | By hand | The workflow |
| --- | --- | --- |
| Checking the data | Someone watches every partner’s numbers | It monitors each partner’s revenue |
| Finding the right partners | Pick out who crossed a milestone | Partners at $300 and $500 in MRR, as they get there |
| Reaching out | One email at a time | An automated email, at the right moment |

Something that would normally take checking data, identifying the right partners and reaching out to each one is now an automated workflow.

## Making AI automation more accessible

For Salesforge, the biggest change isn’t simply having access to its affiliate data through AI. It’s how much easier that access makes it to build useful workflows around the data.

The team can analyze large amounts of information, identify opportunities and act on what it finds, without relying on the manual exports and spreadsheets it used before.

> Building automations has become a lot easier. The fact that it got so much easier made it much more accessible for us to build and work with.
>
> — Niels Owens, Partnership Manager, Salesforge

By connecting its Tolt data directly with AI through MCP, Salesforge spends less time moving data between tools and more time improving its affiliate program.