Salesforge is a sales outreach platform. It offers unlimited LinkedIn and email senders, plus an AI SDR, Agent Frank, that can run outreach for you.
Salesforge runs its affiliate program on Tolt: more than 1,000 partners, whose links have brought over 10 million clicks. With Tolt MCP, the team analyzes partner performance and builds automations straight from that data, work that used to depend on exports and spreadsheets.
Tolt MCP connects Tolt to AI tools like Claude, so a team can query its program data and work with it in plain language.
From spreadsheets to direct analysis
Before Tolt MCP, understanding the program meant a lot of manual steps. The team exported data from Tolt, reviewed individual partner accounts and organized everything in spreadsheets. Sometimes they ran the exported data through an AI tool afterward.
Now they work with the data directly in Claude. They use it to:
- Understand the different types of partners in the program
- Keep track of payouts
- Build internal reports
Break our partners down by type. Where are we strong, and where do we fall short?
Agencies are 10% of partners and half of partner MRR. The 326 users who joined as partners have referred 58 customers between them: worth a nudge.
They can analyze much larger sets of data at once. That makes it easier to see where the program is strong, where it falls short, and what to improve next.
The MCP just removes a lot of manual work and lets us focus on the parts that matter to us.
Niels O.Partnership Manager, SalesforgeReaching top partners at the right moment
Salesforge has also used Tolt MCP to build automations around partner performance.
One of its workflows monitors how much revenue each partner generates. When a partner reaches a specific MRR milestone, currently $300 and $500, an automated email goes out.
That lets Salesforge reach successful partners at the right moment and offer them additional benefits or better support, without someone having to monitor partner performance by hand.
By hand
The workflow
Checking the data
By hand: Someone watches every partner’s numbers
The workflow: It monitors each partner’s revenue
Finding the right partners
By hand: Pick out who crossed a milestone
The workflow: Partners at $300 and $500 in MRR, as they get there
Reaching out
By hand: One email at a time
The workflow: An automated email, at the right moment
Something that would normally take checking data, identifying the right partners and reaching out to each one is now an automated workflow.
Making AI automation more accessible
For Salesforge, the biggest change isn’t simply having access to its affiliate data through AI. It’s how much easier that access makes it to build useful workflows around the data.
The team can analyze large amounts of information, identify opportunities and act on what it finds, without relying on the manual exports and spreadsheets it used before.
Building automations has become a lot easier. The fact that it got so much easier made it much more accessible for us to build and work with.
Niels O.Partnership Manager, SalesforgeBy connecting its Tolt data directly with AI through MCP, Salesforge spends less time moving data between tools and more time improving its affiliate program.
Tolt in this story
Written by
Damjan, Growth at Tolt
Capterra
