29 Nov 20256 min read
Affiliate marketing glossary: 25+ terms every SaaS founder should know
CPA, EPC, cookie duration, chargebacks: the jargon of affiliate programs in plain words, and what each means for SaaS.
Damjan · Growth
Glossary
Guide
29 Nov 202512 min read
15 referral marketing ideas that actually work
From powered-by badges to ambassador programs: tactics SaaS teams use to turn happy customers into a channel, with examples.
Guide
29 Nov 202510 min read
How to measure affiliate marketing ROI
The formula, eight metrics that matter, benchmarks by industry, and the tracking that makes the numbers true.
Guide
29 Nov 202511 min read
How to create an affiliate program, step by step
Goals, commissions, terms, software, resources, recruiting and launch: eight steps from zero to your first partners.
- Affiliate marketing glossary: 25+ terms every SaaS founder should know
- 15 referral marketing ideas that actually work
- How to measure affiliate marketing ROI
- How to create an affiliate program, step by step
- Does affiliate marketing work for B2B? Yes, here’s the data
- Affiliate vs referral programs: a no-fluff guide
- How to recruit affiliates for your program
- Why affiliate marketing is important for SaaS startups
Reviews
“Smooth Setup, Excellent Affiliate Management”
We use Tolt to automate our affiliate program management, solving issues with previous tools. It offers a great dashboard and chat access for affiliates, manual lead submission, and an email feature, reducing our program’s operation time by 90%.
Switched from FirstPromoter
To automate affiliate program management.
Shubh A.Head of Growth
Exhibit 007Left FirstPromoter 
Capterra“Super easy to set up + works great”
Tolt is great. I was able to get it set up and running in less than hour. It does exactly what you need it to do and you don’t need to actively manage. Huge time+cost saver when it comes to setting up an affiliate program.
Alternatives considered: Tapfiliate, Rewardful
Tolt had a better interface, and was quicker to set up
Lior N.Founder · Staffing and Recruiting
Exhibit 005Chose Tolt over Rewardful - Capterra
“Best program to get your affiliate program setup and run on it’s own”
Tolt is a part of my daily life as I manage Creately’s Affiliate Program.
Ease of use is the main factor when it comes to Tolt, coming from PartnerStack it was a breeze to transition to Tolt’s platform and setup the program. Their team was super flexible and provide fast response when requested for support.
Switched from PartnerStack
Availability of flexible options.
Milinda U.Manager, Partnerships
Exhibit 003Left PartnerStack